Incredible Universe

Incredible Universe was the name of a chain of American consumer electronics stores in the early to mid-1990s. A typical Incredible Universe was 185,000 square feet (17,200 m2) of sales floor and warehouse, stocking around 85,000 items. The operation was conceived by former Tandy CEO John Roach and Rich Hollander was the first General Manager of the chain. Many internal corporate philosophies of Disney theme parks were borrowed; in an Incredible Universe store, retail departments were 'scenes,' employees were 'castmembers,' uniforms were 'costumes,' and so forth. The stores featured a large rotunda area with an stage and jumbotron where sales presentations, product demonstrations, or even occasional musical acts were performed, and various retail departments (software, music and video, and accessories) were accessible from this rotunda. Moving through the rotunda area would lead one to the main storefront where larger consumer electronics and computers were sold. A store would also generally contain from four to eight sound rooms where particular combinations of audio/video equipment could be demonstrated, and some stores contained McDonald's restaurants (the Wilsonville, Oregon store contained a Pizza Hut) and temporary day care facilities where parents could leave their small children while they shopped.