IndusKargha

INDUSKARGHA® is a social impact initiative which supports rural livelihoods in rural India. We focus on products and processes that have a positive impact on the society and environment. The biggest challenge for such producers is that they are scattered across different locations within the huge landscape of the country and so are the consumers. These producers also have different specialized skills as per their locations. The company thus works in clusters with these artisans for a social mission in order to support the artisans by providing them work and a means of earning. The urban consumers get an access to these products which are otherwise available as mass produced products and also very expensive in cities. There is quality support and training provided to the artisans by skilled students and trainers from reputed institutes. They are free to take up independent assignments also in their free time increasing their earning capacity. As most of the artisans working with us are women, it leads to women empowerment, better understanding and awareness as they get this professional exposure and able to earn some money for their families. WEAVERS and FARMERS are the lifeline of our products. Our strength lies in introducing new designs and useful products, which cannot be replaced by the Mass production sector. We closely work in collaboration with SOUL FOUNDATION® which supports small producers to upgrade their skills by forming clusters of Self- Help Groups. INDUSKARGHA connects directly with the producers to understand the nuances of their process, and let them know that we are there to support for quality improvement, providing them marketing support and co-creating along-with them. We run our research projects constantly in interior tribal areas of India to understand the how their skills and talents can be upgraded.