In-house In-focus

Through concise, pointed, and revelatory features that illustrate the structure, motivations, and endeavors of in-house design, communication, and brand teams from companies around the world, In-house In-focus highlights and celebrates the work — and the people behind it — that make it possible for companies to build, develop, and evolve a sustainable, engaging, and consistent brand from the inside out. Long considered a secondary and less desired career path for designers — working at a design firm, brand consultancy, or advertising agency being the primary and most desired — working for an in-house design team has become a viable, covetable, and enjoyable option. Our hope is that In-house In-focus can serve as an ambassador for in-house teams around the world and help cement its viability and desirability as a fulfilling career path by bringing a new level of focus to the work and the people at the core of it. We have devised an editorial structure that will apply equally to all teams that addresses some of the main issues surrounding working in-house. Each team feature delves into: • What the benefits and challenges of working in-house are; • how teams work with outside agencies and other collaborators; • what role guidelines play in their day-to-day work; • how individual team members feel about working in-house; • where the team fits in the structure of the company and what the structure of the team is; • who the people in the team are; • what the physical environment of the workplace is; • and, naturally, what the work they do looks like. The goal is for all features to yield a robust showcase of each team and their work in a format that is engaging to potential hires, colleagues, and industry publications and media while raising the appreciation and understanding of in-house teams. We happily encourage and eagerly expect as many in-house teams to nominate themselves for being included.