Initial Entertainment

Initial Entertainment is a full service organization that helps artists from all corners of modern entertainment develop their craft and international presence through training, management, live performances, tours, media placements and more. Founded as a fashion label in 2000, Initial has become one of Asia’s foremost fashion and lifestyle conglomerates. And after long-term success in both Asia and the United States, Initial has brought its brand DNA to Initial Entertainment where the team identifies and develops talent for the international market. From their headquarters in Los Angeles, CA, the founding team manages talent that’s based in North America, South America and Asia.