Product Management, key to Business Strategy!
Properly managed, a product will contribute to a company’s profitability over a long time span. Over its life cycle the complex, operational and strategic decisions made have a direct financial impact. There are many advantages in bringing in external expertise to this strategic discipline. Below are some challenging situations when this could or should be put into consideration:
o Increasing complexity of products and related offers
o Safeguarding large investments in R&D
o Expanding existing business into new business areas
o Outsourcing of product design / production
o Introducing innovative pricing strategies to maximize revenue
o Desire to introduce software licenses (value based offers)
o Aligning price structures with product packaging
Operational experience comprises:
• Product Management & life cycle strategy
• Product data management
• Product packaging, licencing and pricing
• Trade compliance & customs classification
• Release management & strategy
• Project management
• Obsolescence & compatibility strategy
Bringing external experience to an internal innovative process gives the opportunity to benefit from a relational interaction with different expertise across boundaries in the organisation. Below are some critical situations when this could or should be considered:
o Increased experienced competition in the market (e.g. cost)
o Changes in regulatory environment
o Unawareness of available academic research and findings
o Products are outdated or reaching end of life (renewal needs)
o Customer needs uncertainties
- Difficulties finding representative references (mass market)
- Isolation from customer due to secrecy or intermediators
o Radical uncertainties due to situation complexity
- Difficulties identifying the appropriate market segments
- Uncertainty of the concepts appropriate to solve
- Uncertainty of how to break down into discrete problems
Company Details
- Employees
- 2
- Founded
- -
- Address
- Gothenburg
- Industry
- Information Technology & Services
- Website
- http://innoble.se
- Keywords
- Innovation, Product Management, Analog & Power electronics, Electromagnetic Compatibility, Radio networking, Radio wave propagation, Antennas, Radio Certification & Strategy, Multi-Radio Coexistence, Radio Integration, Spread Spectrum Technology, Orthogonal Frequency Hopping.
- HQ
- Gothenburg
Innoble Questions
Innoble's website is http://innoble.se
Innoble's LinkedIn profile is https://se.linkedin.com/company/innoble
Innoble has
2 employees.
View email and phone details for 2
employees at Innoble.
Innoble's industry is
Information Technology & Services
Innoble's categories are Information Technology & Services
Innoble's founding year is 2014
