Innovation Applied

Our mission is to make a difference in our client's business. Innovation Applied is a business development and optimization company that helps small to medium sized companies who know their business can be doing better, but lack the capabilities and/or capacity to get the job done. We help clients jump start their business by utilizing a proven business development process that combines business strategy, product/service innovation, sales optimization and customer messaging. Innovation Applied has torn down the traditional product development, marketing and sales silos and applies a seamless business development process. Our cross-functional senior management team applies the business development experience gained in working with some of America’s leading Fortune 500 brands to help companies jump start sales and take business to the next level. Our experience and access to on-site, on-demand tier one tactical resources results in a streamlined, efficient process that delivers superior client business results at an affordable cost. Our menu of services is designed to complement -- NOT compete with -- our clients internal capabilities and/or existing partnerships • Business vision & mission facilitation • Marketplace gap analysis • Primary and secondary research • Product/service ideation • Concept development • Consumer validation/retailer input • Pricing strategy • Sales optimization • Sales measurement tools • Sales, broker training & management • Targeted direct selling • Corporate identity • Brand positioning and USP • Brand architecture • Packaging • Sales materials • Advertising • Web and Interactive • Social media • Trade Show • Merchandising and promotion Here's one example: "After carefully evolving our client's brand, positioning and packaging we implemented and new packaging and the client saw a lift of 20% within 90 days"