InPrime Finserv

InPrime Finserv is a PSL (Priority Sector Lending) lender with a mission to “Propel Financial Upliftment of India’s Emerging Middle Class.” Our focus is on providing essential financial services to the "Prime" segment of India’s informal economy, encompassing around 50 million households with an annual credit need of Rs. 5 Lakh Crores. These households are defined by their growth mindset, transition towards a less cash-dependent economy, and gradual adoption of digital technologies, along with a proven credit and financial track record. As a priority sector lender, our goal is to identify and support this emerging segment by offering customized financial products tailored to their evolving needs. By adopting a hybrid approach, we blend the strengths of traditional lending with modern practices centered on data, digital technology, and innovation. This strategy aims to deliver superior financial and non-financial value, with a strong emphasis on customer connection, engagement, and risk management. InPrime’s lending process combines thorough field assessments with analysis of customers' digital footprints to comprehensively evaluate needs, creditworthiness, and risk profiles. We prioritize a customer-centric approach, ensuring a seamless onboarding experience and swift turnaround times. Our offerings include multiple repayment channels and a gamified financial and digital literacy program to promote self-service and empowerment. InPrime Finserv is a brand owned by STK Credit Private Limited, a Non-Banking Financial Company (NBFC) headquartered in Bangalore.