Insideout Insights

InsideOut Insights is a qualitative research agency that specializes in garnering and analyzing the words and actions of others. We focus exclusively on qualitative research, both in person and online, across a range of consumer types and industries. We believe that qualitative research is critical as the distance between “brand” and “buyer” is shrinking. The advent of social networks have made worlds collide, with companies able to “friend” its current and potential customers. Consumers expect companies to ‘get them;’ consumers of today demand faster response times and are quick to spread the word (especially when they are disappointed). Thus, qualitative research is playing a broader role, at various points in the brand and product development cycle. Collectively, the InsideOut team offers 25+ years of focus group moderating experience. We have conducted research among high-level business professionals working in highly specialized fields to pre-schoolers, children, tweens, teens, young adults, adults, and older adults. We have worked in almost every category, studied across most audiences to address a broad breadth of research questions. If we had to choose, consumer packaged goods and product usage and brand attitudinal studies would be our greatest strengths.