Insight & Consumer Experience Lab (Ice lab)

Ice Lab is an independent full service qualitative and consumer insights agency. Ice Lab has a strong, solid and extensive backgrounds in market research, strategy and advertising. Using video as our primary medium, we specialize in the design and implementation of research using a variety of methodologies including but not limited to FGD,IDI, CATI, CAPI, CAWI etc. Research studies we conduct include; New Product Development – Conducting feasibility studies around the development of new products. This involves setting up and moderating consumer groups and panels to conduct concept and product testing – including product name and range development as well taste tests. Consumer Immersions – Conducting supervised consumer visits/ tours against carefully profiled client target market so that the client can immerse themselves in consumers’ world and understand how their product is consumed – environments include spaza shops, taverns, night clubs, bars and home visits. Brand Diagnosis – Dipstick Research to uncover consumer and customer sentiment and track the dynamics driving brand performance. Either tracking brand decline or determining critical factors for success. Mystery Shopping & Shopper Marketing – Tracking the performance/ consumer experience of brand activities such as events, activations, promotions, supermarkets and restaurants. Customer/ Supplier / Stakeholder Interviews – Conducting customer and trade marketing representative interviews in order to identify and diagnose any barriers to delivering the optimum customer experience to end users. As well as community stakeholder interviews in early development phases of projects i.e. mining, agriculture, property development, alternative energy sectors. Our reports comprise of video as well as actionable recommendations all in PowerPoint format.