INSIGHTECH

Insightech provides digital product owners, martech and analytics teams with clear user experience insights so they can prioritise and optimise AB testing and unlock the full potential of their website conversion funnel. With Insightech, digital teams effortlessly can discover and recreate customer issues on their website, find opportunities for improvement, prepare for and measure the success of major business projects such as website replatforming and get alerts when conversion rates change unexpectedly. The main benefit of Insightech is to provide clear digital experience insights, enabling businesses to understand errors and bugs at critical moments in the buying journey on their website. By resolving these issues promptly, businesses can improve the digital experience, remove obstacles, and create a seamless purchase journey from start to finish. This leads to higher conversion rates and a better return on advertising spend (ROAS). Our customers also use Insightech to understand how to optimise their landing pages and checkout experience for more conversions, understand sudden changes in conversion rate and provide valuable insights for full website relaunches / re-platforming projects.