Acuity / Insight

Together with Insight Strategic, Acuity One is a private consulting firm, established to deliver measured solutions to selected clients – exclusive to companies who demonstrate dedication to positive growth through professional communications. Due to this, its deliverables go beyond the ordinary, integrating multiple marketing modalities based on strategic insight to ensure positive outcomes, for clients across Bahrain, Qatar, Oman, Iraq, Syria, Lebanon, Saudi Arabia, UAE and beyond to Africa. One of the first accredited suppliers for Bahrain’s Tamkeen marketing support programme at launch we have been pivotal in delivering branding and strategic marketing for three Bahraini supermarket operations. Heavily involved with the financial industry across the MENA region, we have worked with multiple investment banks such as GFH, Arbah Capital, Arcapita, Investcorp, NCB Capital and many dozens more. In the real estate sector, we have branded and marketed for Durrat Marina, Kooheji Developers, GFH, KFH, Premier Group, Amwaj Islands and more. Strategic work includes the transformation of BBK and the creation of its Financial Malls; the first marketing material for Bahrain Financial Harbour - and financial publications support for multiple IPO launches. Our expertise extends across other sectors – for example, launching, branding, and marketing two PGA golf courses and commercially establishing, branding, and marketing six healthcare operations in Bahrain. Our advisory work is underpinned by a deep understanding of consumer behaviours, backed by practical research and competitor analytics, and driven by real-world definitions of stakeholder expectation. We create enduring business and brand communication strategies. Saying “what your customers want to hear, rather than what you think that you should say to them”, is a marketing ethos that generates a return on investment at less cost, and with greater efficacy.