INSIVE

When INSIVE founder & CEO, Khyra Hartono, started the brand, it came to her realization that products were often not reasonably priced for both younger and more mature markets. Therefore, she decided to create her line of clothing and streetwear that could cater to all genders, markets & ages and bring a sense of identity. “I wanted to find something I could throw on every day and feel good, stylish, and comfortable & that is what I want to bring to the people with INSIVE. I decided to name it INSIVE because I felt it reflected and highlighted my personal goal of being a deep and detailed thinker - I love working with and meeting different and new people every day and considering I was born in 2002, I threw in a bit of myself to rep the name.” - Khyra Hartono INSIVE is short for the word ‘INCISIVE” which means an analytical and intelligent thinker. INSIVE hopes to continuously bring apparel to a variety of markets and aims to maintain style, affordability, and comfort in its products.