Inspiring Belfast

Inspiring Belfast is an award-winning creative content studio and media brand built around real connection. We’ve grown a community of 200,000 followers by telling stories that resonate. From viral moments that reached millions to street interviews that stop people mid-scroll, our content connects in a way that feels human. We’ve created some of the most shared content ever to come out of Northern Ireland, including a red carpet video with over 65 million views and a reel that helped spark a global moment when Lizzo landed in Belfast asking for a spice bag. Our team produces branded campaigns, video content and local activations that feel personal and culturally in tune. We’ve worked with brands like Tourism NI, SSE Airtricity, Translink, SPAR NI and lastminute.com. Our work has been featured by the BBC, ITVX, LADbible, JOE and Upworthy. Whether it’s a national name or an independent brand, we help businesses show up in ways that feel real and make an impact.