Instaperq

Instaperq’s vision is to tokenize ‘direct to customer’ digital offers through our app and web portal with Artificial Intelligence. This will create tremendous value to brands by providing a channel for digital marketing that leverages user ID validation to ensure offers are legitimate and traffic is not being driven by bots. A key part of this vision is to use tokenization to generate advanced data insights for brands. There is currently ~$100B per year of digital ad fraud from bot traffic (ClickGUARD, 2023), and ~$100B per year of coupon/offer fraud from duplicate accounts & bots. (Riskified, 2023) 42% of all online traffic and 17% of all PPC clicks are estimated to be driven by bots. (ClickGUARD, 2023) Instaperq directly addresses these problems by tokenizing the offers that are sent to users so that offers are only redeemable by validated users and the multi-redemption of offers is stopped.