Inthenow.

VISION We started as a group of 3, Harith a motorsport athlete, Rahul a football player and Febin a videographer all from Kerala, India. The initial idea of the community came to life in 2022 while we were planning our trip to Bali. What was initially intended as an escape from reality unfolded into something more profound. We came to embrace the beauty of living inthenow. Most of the time we are oblivion, thinking about the past and the future even though our whole life is all inthenow. Living in the now, for us, is about fully embracing the current second. There is no other feeling like it. More than just a brand, we are a community united by the belief in living inthenow.