INTO seminar

Since the first INTO Seminar in 2004, the event has become consolidated as a platform for debating research proposals and presenting good business practices. After 13 editions of the INTO Seminar, several tourism-related issues have been analysed, such as cultural, water-sport and health products, and including marketing tools such as branding or social media. There have also been debates on new courses of action to address the sector’s sustainability concerning climate change, seasonality and other issues. Other topics discussed refer to using technologies implemented in the tourism industry to analyse tourists’ behaviour and to create and/or transform tourist destinations in a way that is sustainable. On 28 and 29 November, entrepreneurs, researchers, teachers, students, professionals working in several areas and representatives of public authorities, among others, will gather with the aim of analysing the potential of the circular economy for tourism. They will also discuss the main impacts, opportunities and challenges of implementing a circular strategy in companies and tourist destinations. The main objective of the INTO Seminar is to foster knowledge transfer and drive innovation throughout the tourism industry’s value chain to improve the competitiveness of the Balearic Islands.