Iponweb Japan

Established in April 2011, IPONWEB Japan is a joint venture between Digital Advertising Consortium’s (DAC) consolidated subsidiary, Platform One and IPONWEB Holdings. The JV was established in order to bring IPONWEB`s unique media trading technology and platform solutions to the Japanese market. IPONWEB offers customized engineering solutions for display media trading on both the buy and the sell side and helps companies take advantage of emerging opportunities in the Real Time Bidding (RTB) space. Typical customer solutions include Agency Trading Desks, DSPs, SSPs, DMP’s, Ad Networks, Exchanges and Ad Servers. As the in-market client facing organization, IPONWEB Japan assists Japanese companies to create RTB applications uniquely customized around their business and market opportunity. The engineering partner for Platform One, IPONWEB Japan has already delivered two key platforms in the Japanese market. For advertising buyers, the DSP MarketOne ® serves as an online trading system for agencies and advertisers. For media publishers, the SSP YieldOne ™ optimizes publisher advertising inventory.