Ipsum Consultants

With 12 years’ marketing and sales experience in the pharmaceutical industry, we are a go-to provider of tailor-made pharmaceutical marketing solutions for our clients to propel their marketing and sales strategies forward. Our service offering includes: 1. Marketing Management: A. New Product Launches - Comprehensive promotional campaigns - Market analysis and optimal positioning - Product material and associated documents - Initial response/performance tracking B. Brand Strategy Development and Management - New marketing and promotional campaigns - Adjustment of current or recreation of previous campaigns - Creation of market and patient share, unit sales, revenue objectives - Brand plans for focus products - Omnichannel product promotion strategies - Specialised content for target audiences - Various promotional tools, e.g., literature and prescription notebooks - Collaboration with creative agencies to create brand identity - Brand endorsement (where applicable) C. Other - Local congress organisation, participation, sponsorship arrangement 2. Sales Management: Collaboration with Sales Team to: - Set forecasted sales objectives - Review performance and give feedback - Coach and mentor team to achieve targets - Create data reports of individual sales performance 3. Market Access: - Compilation of Business Cases for new innovative/originator molecules - Market entry new generic molecule - Price elasticity analysis - HTA, SAOC, ICON and SEP submissions for new and generic - Price adjustment submissions with SEPA - Listing on hospital formularies