With 12 years’ marketing and sales experience in the pharmaceutical industry, we are a go-to provider of tailor-made pharmaceutical marketing solutions for our clients to propel their marketing and sales strategies forward.
Our service offering includes:
1. Marketing Management:
A. New Product Launches
- Comprehensive promotional campaigns
- Market analysis and optimal positioning
- Product material and associated documents
- Initial response/performance tracking
B. Brand Strategy Development and Management
- New marketing and promotional campaigns
- Adjustment of current or recreation of previous campaigns
- Creation of market and patient share, unit sales, revenue objectives
- Brand plans for focus products
- Omnichannel product promotion strategies
- Specialised content for target audiences
- Various promotional tools, e.g., literature and prescription notebooks
- Collaboration with creative agencies to create brand identity
- Brand endorsement (where applicable)
C. Other
- Local congress organisation, participation, sponsorship arrangement
2. Sales Management:
Collaboration with Sales Team to:
- Set forecasted sales objectives
- Review performance and give feedback
- Coach and mentor team to achieve targets
- Create data reports of individual sales performance
3. Market Access:
- Compilation of Business Cases for new innovative/originator molecules
- Market entry new generic molecule
- Price elasticity analysis
- HTA, SAOC, ICON and SEP submissions for new and generic
- Price adjustment submissions with SEPA
- Listing on hospital formularies
Company Details
- Employees
- 1
- Founded
- -
- Address
- Johannesburg, Gauteng, Za
- Industry
- Business Consulting And Services
- NAICS
-
Management, Scientific, and Technical Consulting ServicesManagement Consulting ServicesOther Scientific and Technical Consulting ServicesOther Management Consulting Services
- Keywords
- Oncology, Haematology, Brand Strategy, Brand Management, Product Management, Product Launch, New Business Development, Promotional Campaigns, Brand Development, Marketing Strategies, Market Analysis, Sales Management, Sales Mentoring, Clinical Training, Pharmaceutical Consulting, Marketing Consulting, Market Access, Business Cases, Product Viability, Brand Plan.
- HQ
- Johannesburg, Gauteng
Ipsum Consultants Questions
Ipsum Consultants's LinkedIn profile is https://za.linkedin.com/company/ipsum-consultants
Ipsum Consultants has
1 employees.
View email and phone details for 1
employees at Ipsum Consultants.
Ipsum Consultants's industry is
Business Consulting and Services
Ipsum Consultants's top competitors are
Synexa Life Sciences,
Hetero,
Geneway Dna Testing And Wellness,
Next Biosciences,
Ella Genetics,
Sanofi,
Enbiosis Sa,
Dnalysis Biotechnology,
Enbiosis Biotechnology.
Ipsum Consultants's categories are Business Consulting and Services
Ipsum Consultants's founding year is 2022
