IRON | Future West

Born in the United States, IRON will soon provide Western artisans, makers, and fashion designers with an online trading post to retail their work, parallel to a luxury brand with limited edition collections. The mission behind IRON is to preserve the rich heritage of traditional Western crafts, and save it from reaching extinction by matching their work with a global marketplace yearning for the freedom and elegance of the American West. Scheduled to launch digitally in 2024, IRON has grown as regional events known as IRON | Rodeos. Over the past year, our endeavors have led us to host meticulously curated Rodeos celebrating American and Native Indian craftsmanship at renowned ranches in Southern California. Our events attract a carefully chosen audience, including ranch owners, celebrities, Western and Native American influencers, alongside alongside tastemakers featured in one of the most renowned streaming and television series, Yellowstone.