Irving Rocha

At Irving Rocha, we acquire and scale e-commerce brands in the beauty and lifestyle space. We invest in brands with soul, strong product market fit, and room to grow. Our focus is on growing profitable, digital-first businesses where we can add real value through strategy, brand uplift, and execution. We currently operate two businesses: Cooki Haircare is ultra-foaming solid haircare that actually works. It's plastic-free, no nasties shampoo and conditioner that’s great for your hair and fuss-free for travel. With over 4000 5-star reviews and 25,000 customers so far, we're quietly converting Australians and Kiwis to solids, one bar at a time. Acquired in 2023, the brand has since scaled profitably, increasing online orders by 20x and reaching multiple seven-figure revenue. Eurowalls has been powering the revival of wallpaper in Australia and New Zealand since 2008. We are about quality Europeans wallcovering at amazing value, transforming spaces across Australia and NZ with our range of 20k+ designs - from Versace maximalism, to textured grasscloths, to floral prints. Acquired in September 2024, the business has since grown revenue by 50% and has partnered with leading interiors brands such as Fenton & Fenton, TileCloud and Few & Far.