ISKCON Juhu

The aim of ISKCON is to acquaint all people of world with universal principles of self-realization and God consciousness so that they may derive the highest benefit of spiritual understanding, unity and peace. The Vedic literature recommend that in the present age of Kali-yuga the most effective means of achieving self-realization is always hear about, glorify, and remember the all-attractive Supreme Lord Sri Krishna. Therefore, it recommends the chanting of the Holy Names: Hare Krishna Hare Krishna Krishna Krishna Hare Hare / Hare Rama Hare Rama Rama Rama Hare Hare. This sublime chanting puts the chanter directly in touch with the Supreme Lord through the sound vibration of His Holy Name.