ISO 20252 Market, opinion and social research, including insights and data analytics

https://committee.iso.org/sites/tc225/home/about.html Our Mission The overriding objective of ISO/TC 225 is to maintain, and keep up to date, a single, comprehensive quality standard that sets out guidance and requirements directly relating to the way in which market, opinion and social research (MOSR) projects are planned, carried out, supervised and reported to the clients commissioning such projects. These standards covers all stages of a research project from initial contact between client and service provider to presentation of results to the client. TC 225 will continue to review and evaluate new research methodologies as they appear and gain acceptance in MOSR, including new methodologies relevant to MOSR that are being developed. Similarly, where new advancements in technology (e.g., automation, artificial intelligence) have or could have potential impacts on research methodologies, those advancements will be evaluated with respect to current and developing methodologies.