Iteration

iteration is a soon-to-launch DTC apparel company creating sustainably-made intimates with next-level functionality. Traditional bras are generally comfortable or supportive (but not both), and in addition, the industry is oversaturated with synthetic materials and virgin plastics. iteration is set to change all that. We are creating sustainable bras and undies with natural fabrics and eco-friendly materials with an innovative design that provides next-level comfort AND next-level support. The next era of intimates is an iteration away.