ITERION

Iterion, founded in 1977 by Fernando Dogana and Beniamino Stumpo, is a research institute that specializes in studying consumption choices, psycho-social phenomena, trends of cultural change. It is characterized by the capability to develop, starting from the research data, consumer and socio-cultural insights. Iterion carries out research in domestic and international markets, about FMCG’s, services, durables, both on qualitative and quantitative level, cooperating since many years with the most important companies. Iterion in the last years has realized about 150 researches per year, in the markets of food & beverages, finance & insurance, automotive, clothing, consumer electronics, IT, spirits, beauty products and personal care, tobacco, pharmaceuticals, etc. Iterion has a specific experience particularly in studies on advertising, brand image, brand architecture, targetization, socio-cultural trends, developing in these areas innovative models and tools.