IUTY | IT’S UP TO YOU

At IT'S UP TO YOU, we develop lifelike simulation-based learning programs for soft skill training and behavioral change. In tailored interactive simulations, participants freely experiment with (workplace) scenarios in a safe and controlled environment. Through structured reflection and commitment, they then turn insights into meaningful, lasting behavioral change. Leveraging immersive technologies, our scalable approach enables organizations to implement role-play style learning at scale, driving widespread impact without sacrificing depth or effectiveness. We help organizations tackle some their most pressing people and learning challenges, such as: ✔ Developing leaders ✔ Building high-performing teams ✔ Dealing with complex workplace situations ✔ Running effective sales & negotiation trainings ✔ Driving broader cultural transformations Originally founded in 2013 as a non-profit to help tackle bullying in schools (used by 350.000 youngsters), IT’S UP TO YOU’s accredited learning methodology drives lasting behavioral change (NJI, 2013; Movisie, 2024).