Ivan Cordoba

I’m a Senior Video Editor, Director, and Creative with over a decade of experience crafting emotionally resonant, strategically grounded content for global brands, cultural institutions, and high-growth, mission-driven startups. From Mercedes-Benz and Don Julio to The Met and The Farmer’s Dog, I’ve helped shape visual stories that connect with audiences and deliver results. My work spans formats and platforms: national TV spots, branded documentaries, digital campaigns, and social-first content. Everything I create is rooted in empathy, precision, and a deep respect for narrative. My strength lies in translating complex ideas into cinematic, human-centered stories. I work across the full creative spectrum, including pitching, scripting, shooting, editing, motion design, sound, and color. Whether I’m elevating a luxury brand or making wellness science accessible, I aim to create work that is visually impactful, emotionally intelligent, and culturally relevant. Earlier in my career, I worked at agencies like R/GA, VaynerMedia, Reflexgroup, and Elephant, where I created video ads and branded content for clients including Mercedes-Benz, Fila, De Beers, Samsung, Verizon, ESPN, and DuPont. I come from a strong storytelling and visual direction background, but I’m also deeply invested in understanding what works: how to make content more targeted, more platform-native, more actionable, and how to scale those ideas without losing quality. That agency foundation sharpened both my creative instincts and my ability to deliver meaningful work in fast-paced, cross-functional environments. Currently, I work as a video creative at The Farmer’s Dog, where I contribute to campaign development, video production, and strategic storytelling across brand and performance. This in-house experience has given me a complete perspective on how creative supports business goals, from building brand love to driving conversion.