Iwanciw Functional Funware

Iwanciw Functional Funware is an apparel & fashion company based out of 560 55th St, West New York, NJ, United States. It all began with a burning desire to start a business that would stand the test of time within the fashion industry, which founder Wally Iwanciw has worked in for almost 40 years. The brand began as a jean-centric project with the intention of reinforcing the idea that denim can also be dressed up. It was at that very moment that the core concept of “functional funware” was born. Whether you’re dressing up or dressing down, the clothing is always "fun to wear" and accessorize with, hence the “funware” play on words. Crafted with an attitude of light (color), joy (happiness) and peace (comfort). Ease, comfort, and durability became the other objectives that needed to be met to complete the "functional” piece of the puzzle. The decision to spell "wear" as "ware” is used as a mantra to inspire the inevitable expansion of the brand, with specific aspirations to include: housewares, bedding/bathing products, pet wear, and beyond. Inspired by the last name of its founder, Iwaniciw, pronounced anywhere from "I want you" to “I want to see you”, is intended to personify fun, love. The logo, a pair of red lips with a beauty mark, was implemented to further distinguish the face of the company: a face that is demure, healthy, and lovely. The combination is unmistakable to the eye of the beholder, eliciting a feeling of confidence as well as an assurance of quality and style. Our studies in color design inspired us to emulate the stone-washed style commonly found on denim. This process disperses the original garment’s color to have a comfortably worn in look and feel, which is referred to as “sueding". Later we developed a system of creating graphics in dyeing that depict the beauty of the sky, hence the term "sky-dye". With this type of colorization, we have been able to duplicate a multitude of sky graphics from ombre to static cloud formations