Izzy Chan Consults

Izzy Chan is a strategist who collaborates with businesses and creative organizations in areas where brands, culture, and people intersect. With fifteen-plus years of strategic planning experience, her mission and joy are to fuel people to do their best work. Izzy draws on her cross-cultural background and experience across diverse industries to cross-pollinate ideas and keep her approach fresh. Brands she’s worked on include Nike, Google, Visa, Oakley, Audi, Virgin America, XOJET, UCSF Health, Bare Escentuals, Proactiv, HSBC, Shane Co., McDonald’s, and Del Monte. Before launching her independent practice, Izzy built the strategy group at 11 Inc. from one planner to a full-fledged department that provided dedicated strategic support to clients like Apple. At Rubin, Postaer & Associates, she ran the planning group for all of American Honda Motor. Izzy has the patience and thoroughness required to work on brands with complex architectures, diverse constituents, and multiple stakeholders like Visa and Microsoft. She also enjoys relying on experience and intuition when flying fast with founder-led start-ups and AAA game developers like Ubisoft. Izzy’s hands-on research and facilitation experience include executive brand workshops, cross-discipline marketing brainstorms, ethno-documentary studies, focus groups, car clinics, high-touch one-on-one interviews with business executives, audience segmentation studies, and global brand tracking studies. Izzy directed the award-winning documentary, The Big Flip–Stories from the Modern Home Front, on families where mom is the primary breadwinner. Izzy is an expert Film and Cultural Envoy for the U.S. State Department’s film diplomacy program, The American Film Showcase. As envoy, Izzy has traveled to Egypt, China, and Ukraine to share the film and conduct workshops on storytelling and strategy. Izzy is a global citizen who has lived in Singapore, Hong Kong, Paris, Los Angeles, San Francisco, and the Pacific Northwest.