Jacqueline Loekito

Born from a British mother and an Indonesian father, Jacqueline has a special cocktail mix of a background that shaped the designer she is today. Jacqueline Loekito label was established in 2018, focusing on breaking the norm of what gender binary should wear. The label promotes freedom of thinking , speech and dressing for the wearer. Pink is the red thread on each collection, as Jacqueline Loekito wanted to popularise this colour for all gender identities. After finishing her Master at the Institute of Fashion Design FHNW HGK, she decided to continue working and living in Basel. She has a passion to make Switzerland more colourful and daring.