JBR Creative Group

JBR Creative Group is a multidisciplinary powerhouse that’s revolutionizing the future of entertainment. Combining over two decades of industry experience, JBR is the brainchild of Grammy-nominated R&B/neo soul act Eric Benét and veteran entertainment executive Alison Ball. Together, Ball and Benét are pioneering a significant change in the music, film/TV, and music tech industries. With an emphasis on empowering the creative community, JBR champions an equal playing field and aims to uplift artists through the innovative technology in the Web3 space. Since its inception, the agency has routinely shared knowledge and resources with the online community, introducing state-of-the-art solutions to the many challenges that emerging artists and legacy acts face as a result of the recent paradigm shift in the music industry. The highlight of their cutting-edge approach lies in the development of their first act, Grammy Award-winning songstress Maxine Ashley. Through collaboration on an ambitious venture, JBR is uplifting the creator economy by fostering transparency and serving as a beacon of trail-blazing innovation. With a shared determination to create real change, JBR Creative Group is making a lasting impact on the culture at large.