JCDecaux Cityscape

JCDecaux Cityscape is a subsidiary of JCDecaux Group, the number one outdoor advertising company worldwide. An innovative Outdoor Media Company at Street Level in Hong Kong and Macau. In Hong Kong, JCDecaux Cityscape has been operating Bus Shelter Advertising since 1993. In 2022 May, we extended our reach to Tram Shelter Advertising. With the introduction of our exclusive Audience Intelligence Solution, the Company can effectively measure real time interactions with millions of mobile audiences every day to accompany the most demanding brands in their quest to measure performance. In 2021, the Company has brought outdoor advertising to a new arena of programmatic trading to further optimise campaign efficiency and ad dollars based on data and integrate omni-channel marketing strategy. Now, with a robust network of 70+ screens strategically positioned in Hong Kong's Central Business Districts, these top-notch digital inventories are available for programmatic trading, opening up new possibilities for advertisers. Operated under a joint venture with long-established Macau company HN Group, JCDecaux Macau focuses on the largest Street Furniture network in Macau. JCDecaux Macau has been operating the Street Furniture Advertising since 2001, to build, market and maintain the Street Furniture assets in Macau. Starting in 2023, the Company unveils an ambitious smart city project aimed at contributing to the transformation of the city for the benefit of its residents and visitors. We will gradually deploy a minimum of 300 new smart Bus Shelters and fully digitized City Information Panels (CIPs) throughout Macau Peninsula, Taipa, Cotai, and Coloane. The expansion into Cotai, a major entertainment and tourism hub, marks a significant milestone for the Company as it represents our venture into a completely new area.