JD's Vegan

A vegan for 19 years, Jermaine Dupri’s vision is to bring health-conscious food to a market that has not previously had access or been educated on it. JD is breaking myths about the plant-based lifestyle and the variety it has to offer. You can feel good about indulging in his line of frozen desserts. His voice provides a powerful message and selling point to the African-American consumer. His line of JD’s Vegan products will provide a healthier alternative to the sugary desserts that have been historically marketed to this community.