Jinjalife

Jinja is a social enterprise that practices direct, fair trade with farmers and artisans. Jinja buys directly, building sustainable and long-term relationships with each supplier. Excluding intermediaries in the supply chain enables us to negotiate fair prices for products with an increased amount of economic surplus (profit) going to the farmers and artisans. Our continuous dialogue with suppliers enables Jinja to provide full transparency about our business to all stakeholders, treating suppliers and consumers with the respect they deserve. Jinja’s mission is to enable consumers who care about people and planet to connect directly to farmers and artisans in frontier economies. Jinja believes that profitable sustainability, rather than immediate scale, is the key to create enduring employment. Jinja, where your consumer choices express your values and ethics.