J Keydge

This brand represents a real intangible capital, it was put to sleep following subcontracting accidents. It is nevertheless renowned and legitimate for having been at the origin of the creation and development of the "SLACK -JACKET". Now a consecrated baptismal name, registered within WIPO (World Intellectual Property Organization). As such, it benefits from a rating of authenticity and popularity which does not weaken and constitutes an important asset. The "SLACK JACKET" is a jacket for men and women, which stands out from traditional so-called "formal" jackets both technically and through the "casual" image and the art of living philosophy that emerges from it. Stripped of all superfluous artifices, deceptively rudimentary, this jacket represents an aesthetic and cultural break which makes it a contemporary “life style” marker. It should be noted that it uses manufacturing techniques generally implemented separately, which makes its successful completion subject to real specialization. It is not a banal variation of what the blazer jacket was, the "SLACK JACKET" marks an irreversible evolution, (disruptive) to use a fashionable term, which fits quite naturally into the trend of widespread "casualization" of men's clothing. Specific and significant factors in its success, apart from the numerous style variations, the wide variety of post-assembly treatments, "garmentdyed", "garmentwash", "stone", "used", "frosted" all carrying added value. The "garment dyed" / "machine wash" treatment alone allows an almost infinite multiplication of the color range, and this, under economically reasonable conditions. Website under constuction.