The Journal of Marketing Theory and Practice (JMTP) aims to address and advance a broad gamut of substantive, managerial issues across the field of marketing. As reflected by the journal’s title, the Journal of Marketing Theory and Practice is devoted to advancing the field of marketing in meaningful ways through scholarship that is both rigorous and relevant.
JMTP was the first high quality general marketing journal to require the pairing of academic sensibilities toward research with high potential for application of findings “on Monday morning” by marketing practitioners. The journal provides a unique outlet for publishing managerially relevant articles across a broad range of marketing subjects – an alternative to the fragmentation of the field of marketing into many sub-disciplines each represented by a specialty journal.
With a decidedly international inclusiveness in terms of authors and reviewers, the Journal of Marketing Theory and Practice values and publishes both conceptual (non-empirical) and empirical work. The journal is also unbiased in preference to methodologies employed in empirical papers so long as the methodological approach properly fits the study’s aims and research questions.
Social Media Editor: Dr. Jennifer L. Stevens
Company Details
- Employees
- 11
- Founded
- -
- Address
- Iowa State University, Ames,iowa,united States
- Industry
- Research Services
- NAICS
-
Scientific Research and Development ServicesResearch and Development in the Physical, Engineering, and Life SciencesResearch and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- Keywords
- Research, Marketing, Business.
- HQ
- Ames, Iowa
- Competitors
- Marketing Scholars: Call for Papers, Research News and more, Journal of Marketing Research, Journal of Advertising Research, International Journal of Marketing Principles and Practices - IJMPP, Journal of Business Research, Journal of Consumer Behaviour, Journal of Retailing, Journal of Personal Selling & Sales Management, Society for Marketing Advances, Journal of Marketing.
Journal Of Marketing Theory & Practice Questions
Journal Of Marketing Theory & Practice's website is https://www.tandfonline.com/journals/mmtp20
Journal Of Marketing Theory & Practice's LinkedIn profile is https://www.linkedin.com/company/jmtpsocial
Journal Of Marketing Theory & Practice has
11 employees.
View email and phone details for 11
employees at Journal Of Marketing Theory & Practice.
Journal Of Marketing Theory & Practice's industry is
Research Services
Journal Of Marketing Theory & Practice's top competitors are
Marketing Scholars: Call For Papers, Research News And More,
Journal Of Marketing Research,
Journal Of Advertising Research,
International Journal Of Marketing Principles And Practices - Ijmpp,
Journal Of Business Research,
Journal Of Consumer Behaviour,
Journal Of Retailing,
Journal Of Personal Selling & Sales Management,
Society For Marketing Advances,
Journal Of Marketing.
Journal Of Marketing Theory & Practice's categories are Research Services
Journal Of Marketing Theory & Practice's founding year is 1992
