John David Sottile

Our consulting is focused on business development. However, the range of industries served varies from tech tech down to local farming.. Our expertise comes from hands-on knowledge which may be augmented by research and the knowledge of other subject matter experts, if needed. Our delivered advice is always immediately actionable without need for loans and funding. We relish the challenge of bootstrapping start-ups and revitalizing underfunded turnarounds which need to be groomed for loans, equity investment, or just becoming attractive to the marketplace in order to expand business and cash flow. To accomplish any of the above tasks, our consulting is based on the concept of "doing what you can with what you got!" As a result, our first step IS NOT a "needs analysis;" rather, an "assets analysis." Our experience is that it is far more productive to discover latent assets within a company and/or talents in an individual than it is to worry about needs, which usually are the along the lines of obtaining MORE (cash, competitiveness, intelligence, market-share, awareness). This is as to be expected, for as consultants we are continually focused on only one question: Why should someone do business with our client as opposed any of its competitors. By our matching assets -- especially latent -- against needs, our clients are "forced" to look inward to determine the degree to which they are willing to change/self-invest in order to address the desired outcome.