Joined Up Thinking

Joined-up Thinking offers contract services that focus on delivering cohesive strategies and executional excellence across all touchpoints. Joined-up thinking because it’s foundational to creating seamlessly connected customer experience in today’s fragmented digital world. I offer expertise in creating competitive advantage through knowledge, experience, and a deep understanding of Marketing, Branding, Creative, Media, and Customer Experience (Cx). My experience covers data analysis and insights, brand positioning and messaging, creative and effective marcoms, leveraging shared data for personalised interactions, planning paid owned and earned activity (inc social and performance), and optimizing customer journeys for increased engagement.