Jojo Project

Today Jojo is born, in the shape of a pair of trainers made in Brazil, with a look reinterpreted by a young Belgian designer. Part shoe, part bandage, Jojo tries to “take care of” certain fractures in our world. Through a partnership with NGOs working on the ground, each pair sold means concrete support for one of the following projects: • Planting trees in Niger/Africa. • Installing water pumps in Kenya/Africa. A name that makes you smile, an innovative shoe and a positive contribution, both to humankind and to the environment; the elements of this project, expressed as 3 actions, are: Choose, Act & Check. • Choose: Choose the model you like. • Act: Decide which project you want to support. • Check: Follow the progress of your project. This new brand with a human face clearly positions itself within the “alternative consumption” movement. The strong message it carries: Jojo is us, it’s you; it’s any consumer who wants to go one step further to show their respect for humankind and the environment.