JOKES ASIDE

Jokes Aside is a Dubai based streetwear brand that embraces self-expression through transforming real life stories into wearable art We all go through funny, emotional, silly situations during our day. We end up sharing those with either a friend or the story gets lost and never shared. So, why not recreate that into wearable art? Maybe others have experienced something similar, maybe others have opinions to share on it. Jokes Aside was founded by Ibrahim based on his love for self-expression, streetwear and fashion. Jokes Aside places an emphasis on self-expression through unique forms of storytelling. Ibrahim values unconventionality, confidence and identity which is reflected in his brand. He aims to instill an essence of happiness within anyone that wears, looks at, or simply hears the stories behind Jokes Aside’s pieces.