Jourca

Jourca is an ethical jewelry brand based in Marseille. More than a brand, Jourca is a purposeful, intercultural, social project that supports the emancipation of women and the preservation of the craftsmanship amongst ethnic groups across continents. Jourca embodies elegance with meaning. It is ethical, unique in design, handmade and high-end, and it is also an invitation to travel and to discover cultures and traditions from overseas. Jourca jewelry narrates a tale of sorority. Jourca adventure begins in Tanzania among the Maasai, in collaboration with a local NGO which fights against female genital mutilation and early marriage in Maasai communities.