JOY GROUP 橘宜集团

WHO WE ARE JOY GROUP(Shanghai Juyi Cosmetics Co., Ltd.) is Asia's leading multi-brand beauty company on a mission to "Create a world of beauty that brings joy to everyone.” Since its founding, JOY GROUP has achieved strong growth across multiple beauty categories. In makeup, JOY is now the No. 1 domestic company by market share in China. With a direct-to-consumer approach, we have built a robust omnichannel presence—operating flagship stores across major e-commerce platforms and over 90 mono-brand boutiques offline. Through strategic collaborations with key retail partners, our global footprint has expanded to 20,000+ points of sale. We are backed by renowned global and local investors, including General Atlantic, Tencent, and Shunwei Capital. Since 2020, JOY GROUP has actively expanded its reach into overseas markets, reaching 30+ countries via both e-commerce and retail. OUR BRANDS - JUDYDOLL: Color, Fresh, Fun. The #1 makeup brand by sales volume in China and gaining strong momentum globally. - JOOCYEE: Modern, Romantic, Tailored. Ranked No.1 in China’s domestic lipstick category and No.6 in overall color cosmetics on Douyin (TikTok China). - René Furterer: A prestigious French haircare brand founded in 1957 and France’s No.1 anti-hair loss brand for over 20 years. Since January 2024, JOY GROUP has been responsible for managing René Furterer's brand operations in China. - Biophyto genesis: A dermatological skincare brand founded in 2012, with a core philosophy of "Clinically Rooted, Dermatological Skincare.” OUR SUPPLY CHAIN CAPABILITY We have developed an integrated, agile, and fast-reacting end-to-end supply chain, spanning R&D, manufacturing, marketing, and sales. By combining our in-house R&D labs, factory, e-commerce operations, retail stores, and marketing hubs, JOY GROUP is uniquely positioned to stay responsive and competitive in the rapidly evolving beauty industry.