Juel Concepts

Juel Concepts works with musicians and brands using a hybrid business model which combines brand development, marketing, and advertising. For Musicians, we promote global bands, all with the common element of the highest level of original musicianship and marketability combined with committed resources for marketing (social, digital, and offline/OOH), radio, publicity, A&R, video production as well as partners for sync and licensing. For brands, Juel Concepts’ works closely with the identified core team to launch or refresh brand/strategies, create integrated marketing campaigns, and develop meaningful partnerships to extend their reach. Brand + Marketing Strategy: Positioning, competitive analysis, target audience segmentation and persona development, visual identity, messaging + narrative work, personality + tone, omni channel strategy, brand architecture as well as overall product marketing Marketing + Communications Planning: Project management, budgeting and management, public relations, event production, media strategies + negotiations, partnership development + management, content strategy, visual creative direction, copywriting, activity tracking implementation + reporting Digital Marketing: Lead Acquisition and Retention performance marketing, email/newsletters, social media, web and mobile strategy and implementation, A/B split testing, conversion and funnel strategies. Management / Leadership: Review and restructuring, resourcing, team communication strategies, performance management and career development, both internal and external executive collaborations