Julian Emde

Strategy sprints, rooted in ethics to create better impact ____ Hi there, I am Julian, an independent strategy consultant from Berlin. A few things I bring: - 16 years of strategic work in agencies, consultancies & companies - M.A. in Digital Leadership - M.A. in Philosophy Politics Economics - A focus on brand, sustainability and ethics Ethics Brand Consulting (Skill set) - Research & Analysis - Workshop Facilitation - Vision & Market Strategy - Brand & Creative Strategy - Planning & Concepting - Project Management - Partner Network Better impact drivers (Tools) 01 Ethical Edge Brand Positioning, Brand Story, Brand Identity – that change the market for good 02 Ideal Innovation Ethical entrepreneurship to ideate better products, think stakeholders as team members and create a goodass GTM strategy. 03 Culturally Creative How to create campaigns that are changing perception of how we should act in the future? Let's change culture. 04 Hi Honesty Relearning & practicing truth again. Cut the Marketing BS, let's find a way to be brutally honest with our messaging and brutally successful with it. Ethics 2.0 (Approach) 01 Shaping ethics into street credibility Ethics sounds so bulky, a bit beyond and above things, and: complicated. I want to make ethics tangible by infusing it into new creative strategy routes or by finding new workshop tools. Ethics should connect to existing ways of working. 02 Going deep but keeping it simple Umberto Eco claimed that he could crack any topic after just three days of concentrated study. I bring the same attitude and I will design my strategy sprints around the main challenge to navigate complexity and create clarity. 03 Confronting without judging To create better impact, it might be necessary to be open to new perspectives. “Brave” originally meant “courageously confronting”. But there are good reasons for how things are. Let’s not judge, let’s find practical solutions. Let’s create better impact together