JUNK PLASTIC REHAB

JUNK is crafted through a sustainable process with 100% plastic waste from fish nets, post-consumer and industrial waste. The base material is then designed afresh into eyewear and enhanced with precious metals to ensure value is added back into the product – Thus providing our final consumers with less options to turn it back to junk. The brand favours vibrant thought-provoking and surreal imagery that revolves around one thematic, eco-sustainability through renewable waste. A sense of humorous realism is built into the brands DNA and pokes sympathetic “we’re-all-in-this-together” fun at consumer mentality in order to drive the green message home.