Just Float, Inc. was the world’s largest floatation therapy center, located in Pasadena, California, and operated from 2013 to 2023. Purpose-built to redefine the sensory deprivation experience, Just Float featured 11 custom-engineered float suites, a full-service wellness lobby, and an advanced sanitation and sensory control system — setting an entirely new gold standard for the industry.
More than a spa, Just Float was a wellness innovation hub — blending hospitality-level service with medically informed relaxation therapies. Over 100,000 floats were delivered to a diverse clientele of professionals, athletes, creatives, and wellness seekers — each one offered a sanctuary of stillness in a fast-moving world.
Under Michael Ruskow’s leadership in 2018, following the departure of co-founder Jim Hefner, Ruskow achieved a 47.78% revenue increase in just 8 months. This turnaround sparked strategic expansions into B2B corporate wellness programs, a custom in-house retail line, and a high-retention membership model designed for long-term impact and community growth.
Just Float garnered national and international attention — featured in People, Forbes, Livestrong, ABC News, LA Times, and even Disney+’s The World According to Jeff Goldblum. It was highlighted on the TEDx stage, discussed at float industry conferences, and became a case study in the successful intersection of wellness, business strategy, and exceptional customer experience.
After a decade of leadership and innovation, Just Float was successfully transitioned to Float Restore in 2023 — a thriving wellness center that continues to serve the local community today. Just Float stands as a landmark in the floatation therapy space — undeniable proof that bold vision, rigorous execution, and unwavering dedication to the guest experience can build something truly iconic.
Company Details
- Employees
- 8
- Founded
- -
- Address
- 76 N Hudson Ave Suite 120, Pasadena,california 91101,united States
- Phone
- +1 818-639-3572
- in****@****oat.com
- Industry
- Wellness And Fitness Services
- NAICS
-
Fitness and Recreational Sports Centers
- Website
- justfloat.com
- Keywords
- Floatation Tanks, Sensory Deprivation, Isolation Tanks, Restricted External Stimulation Therapy, Epsom Salt, Meditation, CBD, Relaxation, Self-Care, Muscle Recovery, Stress Reduction.
- HQ
- Pasadena, California
- Competitors
- Transform Destiny.
Just Float, Inc. Questions
Just Float, Inc.'s helpline number is +1 818-639-3572
Just Float, Inc.'s website is justfloat.com
Just Float, Inc.'s LinkedIn profile is https://www.linkedin.com/company/just-float
Just Float, Inc. has
8 employees.
View email and phone details for 8
employees at Just Float, Inc..
Just Float, Inc.'s industry is
Wellness and Fitness Services
Just Float, Inc.'s top competitors are
Transform Destiny.
Just Float, Inc.'s support email address is info@justfloat.com
Just Float, Inc.'s categories are Wellness and Fitness Services
Just Float, Inc.'s founding year is 2013
