K L A R

The brainchild of Alexandre Marrafeiro, Andreia Oliveira and Tiago Carneiro. K L A R, intitled it self as casualwear's functionality, invisions men and women in borrowed tailored twinsets in a daily bases. A mix of simple layering, over branding with logo and name posicioning in seamless and seasonless pieces designed for both women and men alike. K L A R experiments with moving image and digital technology finished with craft made pieces, elevates the term sportswear and high tech to a more approchabel yet refined and clean concept. The structuring of thought and concept of the brand as a design product and ethics development, a need for practicality and clarification.