K&CO

K&CO is a communication design agency headed by ex-madmen Ariel Kotzer and Guy Gordon. To stand out in the market, you first need to stand out in the mind. A great looking logo, deck, or website might turn heads - but to change the way people think about you you need to plant a new idea in their minds. An idea that radically reframes who you are and what you do. The idea that changes everything. To achieve this, we create a unique Organizing Idea for each of our clients. Bigger than product, more potent than a slogan, the OI distills the essence of everything you are and do into a single potent idea that your audience understands immediately and connects with intuitively. Past and current clients include Google, Intel, Teva, Procter & Gamble, Ford, Coca Cola, Carlsberg, American Express, Mazda, Novartis, Africa Israel, Termokir, Strauss, Pelephone, Dan Hotels, Government of Kosovo, Source, MTS, Ruach Tova, Jerusalem Municipality, Rashi Foundation, Peres Center for Peace, PICO Partners. Among the recognition we’ve received for our work: - United Nations UNDPI Gold - 5 x Gold Lions @ Cannes Festival of Creativity - Dove Award @ Cannes Festival of Creativity - 2 x Grand Prix @ Golden Drum - Best Nation Branding Campaign @ M&M, London - Various Clios, D&AD, NY Fest, Eurobest, Cresta awards - Public endorsement from Tony Blair and Hillary Clinton for the Kosovo nation branding campaign