Keel Advisory Partners

Keel Advisory Partners is a performance advisory firm purpose-built to help middle market companies, lenders, and private equity sponsors drive results during moments of complexity, change, or transformation. We deliver hands-on, high-impact support across strategy, operations, finance, and leadership—serving as trusted partners when execution matters most. Whether stepping in as board observers, conducting rapid diagnostics, or leading full value creation plans, we collaborate closely with management teams and stakeholders to unlock value and build momentum. Our services are structured around three core offerings: • Board Observer Advisory – bringing C-Level industry-specific experts to each situation to provide independence, credibility, and clarity to lenders, leadership teams, and investors navigating uncertainty. • Diagnostic Assessments – rapidly identifying risks and opportunities across key performance levers. • Full Value Creation Engagements – executing tailored transformation strategies with embedded support. Founded by Dan Picmann, a former Managing Director at Highview Capital with nearly two decades of experience in private equity, lending, and turnarounds, Keel combines investor-grade insight with operator-level execution. Our mission is clear: turn potential into performance.