Keep IT Cool | Earthshot Prize Winner 24

Keep IT Cool, Earthshot Prize Winner 2024, has launched a cutting-edge, smart cold chain distribution platform designed to transform food logistics in East Africa. This technology-driven solution offers proximity-based cold storage and logistics services to underserved fisherfolk and traders, blending innovative business models with both off-grid and on-grid cold chain infrastructure. The platform aims to drastically reduce post-harvest losses and expand market access. Through its integrated tool, Markiti, small-scale farmers and fishers can sell directly to consumers—cutting out intermediaries, lowering distribution costs, and improving supply chain efficiency by up to 98%. In addition to improving livelihoods, the platform is advancing environmental sustainability. By reducing food spoilage, deploying solar-powered cooling systems, and utilizing hybrid trucks, Keep IT Cool is slashing carbon emissions by 51%, contributing to a cleaner, more resilient food ecosystem.