Kellogg Greater China Business Conference

Founded in 2006, Kellogg Great China Business Conference (GCBC) has become a leading student-run business conference among top business schools in North America, with 300+ attendees each year. Dedicated to a dialogue on trending topics between the U.S. and China, GCBC aims to engage and inspire the next generation of business leaders in the world. Leveraging the Kellogg platform, GCBC provides a unique opportunity for companies to share their vision on the world's second largest economy and the current state of the global business.